Hi, I’m Keith…..
I’ve been drawing football, sport and pop culture cartoons since 2018, building a community that grew far beyond anything I expected. What started as Fitbatweets has now become Row Z - the natural evolution of the style, voice and characters people already know and love (or loathe).
I spent 30 years in the bean counting world before backing myself fully as a cartoonist. It wasn’t a leap of faith - it was a decision to put my time and energy into the thing I’m best at. The response from the Fitbatweets community proved the value of the work long before I believed it myself.
Row Z is me doubling down on that belief.
What is Drawn from Row Z?
A cartoon newsletter capturing the chaos and characters of football, sport and pop culture - brought to you from my seat in Row Z.
It’s the same stick figures, the same humour, the same fan‑first viewpoint but with more ambition, more consistency and a bigger creative world around it.
You’ll get:
• Daily cartoons - football, sport, culture, whatever nonsense is happening - I’m there
• Matchday moments - Scottish football, English football, Europe, internationals
• Longer Monday + Friday editions - reviews, previews, stories, characters
• Free cartoons every day - always something for everyone
This is Fitbatweets - the glow up.
Why become a paying subscriber?
Because this is real work with real value — and because the only way to build something independent, sustainable and creatively ambitious is with the support of the people who enjoy it.
Paid members get:
• Every cartoon
• Full archive access
• Bonus posts + access to exclusive chats
• The full Row Z experience
Just a fair exchange: you support the work, and I make the best work I can.
Stay up-to-date
Never miss an update—every new edition of Drawn from Row Z is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
Join the community
Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.
To learn more about the tech platform that powers this publication, visit Substack.com.
